Product Marketing Manager (m/f) for AppLift
AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift’s programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift is trusted by 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun.
Your Responsibilities:
- You develop product positioning and messaging that differentiates the AppLift products
- You bridge Sales, Marketing and Product teams to drive consistent and compelling messaging to the market to effectively promote the sale of AppLift products
- You work directly with the Product Managers for full alignment and cooperation
- You develop the Go To Market strategy for AppLift products including goals, targets, position, messaging and etc.
- You develop marketing collateral: datasheets, presentations, whitepapers, etc to support the sales team
- You analyze the competitive landscape, competitor product offerings, and target customer segments to inform marketing strategies and product messaging
Our Requirements:
- 2-3 years of product marketing role (or closely related with at least 1-2 years experience in digital advertising across multiple areas including programmatic, mobile, and/or video)
- Bachelor degree in business or marketing
- Very strong written communication skills
- Good understand of product and tech
- Highly detail oriented
- Strong project management skills including the ability to manage long term projects and manage multiple projects simultaneously under tight deadlines
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
- Strong teamwork and leadership skills. Passion for start up culture
- Experience in Salesforce, Marketo, and MailChimp is a plus
What do we offer?
- Profit from working with Serial Entrepreneurs who co-founded over 10 successful companies within the last 8 years
- Get access to a well-established network and be able to build your own top-tier network & reputation
- Become a part of a unique and fun company culture
- Broad perks and benefits including events, German courses and many more
- Improve your internet start-up expertise and entrepreneurial skills
- Work with a highly motivated and skilled team of young top performers
- Work in the start-up centre of Berlin-Mitte, the European Silicon Valley
Interested in joining us? - Submit your CV along with relevant university and working documents online.