Job offer description

AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift’s programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift is trusted by 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun. 



Your Responsibilities:

  • You develop product positioning and messaging that differentiates the AppLift products
  • You bridge Sales, Marketing and Product teams to drive consistent and compelling messaging to the market to effectively promote the sale of AppLift products
  • You work directly with the Product Managers for full alignment and cooperation
  • You develop the Go To Market strategy for AppLift products including goals, targets, position, messaging and etc.
  • You develop marketing collateral: datasheets, presentations, whitepapers, etc to support the sales team
  • You analyze the competitive landscape, competitor product offerings, and target customer segments to inform marketing strategies and product messaging

Our Requirements:

  • 2-3 years of product marketing role (or closely related with at least 1-2 years experience in digital advertising across multiple areas including programmatic, mobile, and/or video)
  • Bachelor degree in business or marketing
  • Very strong written communication skills
  • Good understand of product and tech
  • Highly detail oriented
  • Strong project management skills including the ability to manage long term projects and manage multiple projects simultaneously under tight deadlines
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Strong teamwork and leadership skills. Passion for start up culture
  • Experience in Salesforce, Marketo, and MailChimp is a plus

What do we offer?

  • Profit from working with Serial Entrepreneurs who co-founded over 10 successful companies within the last 8 years
  • Get access to a well-established network and be able to build your own top-tier network & reputation
  • Become a part of a unique and fun company culture
  • Broad perks and benefits including events, German courses and many more
  • Improve your internet start-up expertise and entrepreneurial skills
  • Work with a highly motivated and skilled team of young top performers
  • Work in the start-up centre of Berlin-Mitte, the European Silicon Valley

Interested in joining us? - Submit your CV along with relevant university and working documents online.

Job details
Sector:
Advertising and market research
Occupation field:
Administration professionals
Work experience:
Work experience is not required
Salary range:
Not provided
Date of expiry:

About company

AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift’s programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of… Find out more