PURPOSE
As Marketing Manager, you will be reporting to the Marketing Director for EURO region. Your role will be to provide marketing and operational support to the Sales team in Central European (CEU) territory with a focus on events, PR coverage in the region, and content creation. You will implement SITA’s integrated Marketing and Communications strategy to achieve its commercial and strategic objectives by prioritizing, managing, and implementing territory marketing plan that aggressively drive and support the achievement of the revenue and growth objectives associated with CEU strategy.
KEY RESPONSIBILITIES
- Work with Central Europe sales team to evaluate customer needs and plan marketing activities accordingly;
- Develop an overall territory marketing strategy and vision in order to provide consistency and alignment of projects and strategic initiatives;
- Provide marketing leadership and drive the planning and execution of territory marketing plans. This includes PR, industry and customer events organization, branding, advertising, customer forums, direct marketing campaigns, web-based activities, marketing intelligence and planning;
- Be a content creation expert with fluent / native English, with previous experience in creating customer success stories, blogs, social media content;
- Have fluent project management and communication skills with ability to influence and collaborate with leadership teams;
- Define, track and measure the impact of territory activities on sales results, drive achievement of key performance metrics which will ensure visibility of tangible value to sales & customer relationship management;
- Build customer success stories and gather information for media activity;
- Leverage diverse communication channels;
- Maintain or strengthen the integrity of SITA’s reputation brand and positioning actively managing brand compliance;
- Support the Business’s relationship with industry associations;
- Carry out analysis of customers to support account-based marketing plans;
- Contribute to market and competitive intelligence and research;
EXPERIENCE
- University degree in Marketing, Public Relations, or Business
- Passionate about the role of marketing for technology in improving the travel experience;
- Able to work in fast-paced environments;
- 5+ years of experience in marketing, event organization, PR preferably in telecommunications, IT, air transport, or travel industries;
- Proven ability to contribute to the implementation of a marketing strategy;
- Good experience in project management, including management of customer-facing events and meetings;
- Experience with the use of CRM platforms to plan and execute marketing campaigns;
- Proven track in organizing events from scratch to roll out and result measurement;
- Working experience with AI tools that can be effectively applied in the work environment;
- Experience with the latest communication tools and social media platforms;
- Highly independent self-starter with a hands-on approach and delivery focus;
- Advanced skills in Google Analytics, Salesforce, and social media platforms; (LinkedIn, YouTube), along with proficiency in MS Office;
- Ability to work effectively in diverse and virtual teams;
- Native / Fluent in English;
PROFESSION COMPETENCIES
- Industry Knowledge
- Marketing Strategy and Positioning
- Partnering for Clients' Success
- Planning: Tactical Strategic
- Event organization
- Developing Talent
- Managing Performance
We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.
🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs)
⏰ Flex Day: Make your workday suit your life and plans.
🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.
🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.
🚀 Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
