Zest Digital Marketing
O organizaciji
Job Title: Performance Marketing Specialist (Google & Meta Ads)
Company: Zest Digital Marketing
Industry: Digital Advertising & Performance Marketing
Employment Type: Full-Time & Freelancer
I. About Zest Digital Marketing
Zest Digital Marketing is a results-driven digital advertising agency specializing in performance marketing and scalable growth strategies. We partner with brands to deliver measurable impact through data-led campaigns across paid media, social platforms, and digital ecosystems. Our mission is to help businesses accelerate growth through strategic execution and continuous optimization.
II. Position Overview
We are seeking a highly analytical and performance-oriented Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) platforms.
This role is instrumental in driving qualified leads, customer acquisition, and revenue growth through strategic planning, hands-on execution, and continuous performance optimization.
III. Key Responsibilities
- Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads platforms.
- Conduct audience research, keyword analysis, and competitive benchmarking to enhance campaign performance.
- Monitor, analyze, and optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
- Collaborate with creative and content teams to develop and test high-performing ad creatives and messaging.
- Allocate and manage advertising budgets effectively to maximize ROI and scale winning campaigns.
- Implement and maintain accurate tracking systems using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking tools.
- Prepare weekly and monthly performance reports, providing actionable insights and optimization recommendations.
- Stay up to date with industry trends, platform updates, and emerging performance marketing best practices.
- Collaborate cross-functionally to align paid media strategies with overall marketing and business objectives
IV. Qualifications & Requirements
- 1–3+ years of hands-on experience in Paid Media or Digital Advertising.
- Proven experience managing campaigns on Google Ads and Meta Ads platforms.
- Strong analytical skills with a data-driven decision-making approach.
- Experience with performance tracking, reporting, and analytics tools.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Excellent communication and collaboration skills.
V. Preferred Qualifications
- Experience in lead generation and/or e-commerce performance campaigns.
- Knowledge of A/B testing methodologies, remarketing strategies, and funnel optimization.
- Experience managing medium to large advertising budgets.
VI. What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to work with diverse industries and growing brands.
- Dynamic and fast-paced performance marketing environment.
- Continuous learning and professional development opportunities.
- Clear career progression pathways.
VII. How to Apply
Please submit your CV to: hr@zestdigitalmarketing.com
Subject line: Performance Marketing Specialist – Ethan Miller
