Google Ads Specialist

The Role
We’re looking for a Google Ads/PPC Specialist to join our dynamic marketing team. In this role, you’ll work closely with our external paid media agency to plan, build, and optimize high-performing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Microsoft Ads (Bing) — focused on lead generation and conversions.

Key Responsibilities

• Manage keywords, bids, audiences, and budgets to maximize ROI and reduce CPA/CPL.
• Monitor and analyze campaign performance using Google Ads, GA4, and Google Tag Manager, providing insights and actionable recommendations.
• Develop and A/B test ad copy, extensions, and creative variations in line with Dentaprime’s brand standards.
• Conduct keyword, audience, and competitor research using tools such as Google Keyword Planner, SEMrush, and Ahrefs.
• Collaborate with internal teams and our agency on conversion rate optimization and funnel analysis.
• Stay up to date with the latest Google Ads trends, algorithm updates, and new features.

What We’re Looking For

• Proven experience managing campaigns across Google Ads, GA4, GTM, YouTube Ads, and Performance Max.
• Strong analytical skills and attention to detail.
• Excellent communication and teamwork abilities.
• Creative, proactive, and solution-oriented mindset.
• Comfortable working under pressure and managing multiple priorities.
• Fluent in English (both written and spoken).

What We Offer:

• Competitive salary + BONUS system
• 200 BGN food vouchers
• Transport allowance or company-provided transport
• Healthy, two-course lunch daily
• Free hot drinks and smoothies
• 27 days of paid annual leave
• Additional health insurance
• Free training and language courses
• Complimentary and discounted dental services
• Multisport card at a preferential price
• Access to social events and team-building activities
• Exclusive employee discount card