ARLA - Brand Manager Lactofree & Gut health Europe

“Lactofree & Gut health is a hugely exciting area which has the opportunity to truly transform the Arla brand with these two important sub-brands which have such positive growth and direction strategically for our markets” says Katie Reed, global VP of the Arla Brand

About the job

Reporting to the Director of Health from within you play a critical role in building our growth territory and the brands within them. You will have the opportunity to be part of creating the exciting journey of Arla Lactofree, which continues on an awesome trajectory and is the fastest growing part of the Arla brand in Europe. You will also have the opportunity to be part of creating a new powerhouse of the Arla brand in Gut health with our markets to grow a new stronghold for Arla. Combined these brands are the biggest part of Arla brand.

More specifically, you will:  

• Driving brands within in this growth territory with your team, developing the right portfolio inc renovation as needed focusing on portfolio scale
• Evolve the communication and media strategy and develop and deliver the toolkits
• Commercially develop strong P&L
• Part of driving global governance model with single point of contact for markets, fostering strong communication and contracting on expectations with different stakeholders

Who are you?

You know brands, have a passion for them and how to creatively develop them for growth. You are adept at using your creative flair to influence shopper and consumer behaviour. You’re a great collaborator knowing how to bring people along on the journey building strong relationships and networks. You have a strong commercial background and are focused on how to grow a brand to drive growth, P&L, scale and equity:

• Have good experience and a passion for brands – thinking both shopper, consumer, customer/channel and category
• Strong knowledge of the consumer insight and brand levers – penetration, packs per trip, frequency etc 
• Strong project management  
• Good experience working with agencies and communications
• You have a strong commercial background
• You are a great collaborator and have good experience of building strong relationship networks cross matrix
• You have the flexibility to travel 2-3 days per week within Europe (if you are based in Viby Denmark, travel will be less) and otherwise work from home or utilize one of our European offices.
• Fluent in English

What are we about in the Marketing and Commercial operations Euro Zone team?

Our strategic purpose is to be catalysts for transformational change in Europe to deliver profitable growth and become true nr1 for customers and consumers. While being a diverse team we have a common agenda to set direction for Arla brand, categories and commercial excellence. We lead scale and efficiencies at all commercial levels. We are building best in class sales and category capabilities and across all areas solve difficult issues for the frontline.



We aim to do this by:

• Leading courageously
• Creating followership and giving trust
• Minimizing bureaucracy and getting things done
• Connecting markets and functions for greater outcome
• We are passionate about what we do and like to have fun

​What do we offer?

In Arla we’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world. 

Application and contact

Go for it and apply as soon as possible. Interviews will commence imminently. If you have any questions about the position that are important before you send your application, please contact Bente Fuglsig Seerup +4589381035

We will process applications on a continuous basis and we will close roles when we have the right candidate so please apply as soon as possible

Please apply via this link: Brand Manager Lactofree & Gut health Europe (arla.com)

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?