ARLA - Senior Global Brand Manager JÖRÐ
Are you a creative and passionate brand marketer with a strategic mindset? Are up for building the future of Plant Based? Are you keen to further establish this young brand in the Arla portfolio and turn it into a success story? This is your chance to join us on our exciting journey. Leading a team of three global brand managers in the flawless execution of the brand.
Be part of the Milk Based Beverages (MBB) Marketing team which is actively shaping a future of Dairy
As the Senior Global Brand Manager Plant Based, based in Arla Food’s global headquarters in Aarhus Denmark, you will work alongside with a team of passionate marketers, who are driving the development of new and existing brands in Milk Based Beverages & Plant Based, shaping the future of Arla.
As a Senior Global Brand Manager Plant Based you will be reporting to the Global Director of Category and Brands. In this role, you will have maximum visibility throughout the organization with direct impact in our strategy.
You will play a pivotal role shaping plant based as a future stronghold of Arla
We are in the beginning of this exciting journey, fulfilling changing consumers needs and safeguarding a leadership in food and beverage. Only a team of daredevils that are comfortable with taking risks, who prefer to fail fast and learn than to take the safe route. You need to be brave, passionate and understand what makes consumers fall in love with brands. You need to be relentless about consumer understanding, have experience creating marketing mixes and challenging commercial execution – able to deliver consistent results from exciting brand toolkits to best in class in market execution.
You will do this in close cooperation with the local market teams, agency partners, Supply Chain, Finance, Insights managers as well as the global NPD and Product Management teams.
You will…
- Continue to shape our overall brand vision, strategy and plans
- Lead Brand Communication development and 360 executions (TTL)
- Build strong collaboration in Product, Packaging and Innovation pipeline development
- Together with lead markets create and deliver strong launch plans, covering all 6Ps of marketing mix, as well as route-to-market
- Secure strategic alignment across key stakeholders
- Manage and lead external agency relationships
Ambitious brand champion with excellent commercial flair
You hold a degree in Marketing, Business Economics or similar and have between 5 and 10 years’ global brand management experience. You are passionate about brands and have experience in creating successful brands. You excel in the entire journey from gathering consumer insights through strategy development to creating breakthrough communication and innovation, which leads to commercial success. You have a result oriented, “start-up”, entrepreneur mindset and able to challenge the boundaries if needed. You have a positive and outgoing personality, that enables you to work with people across cultures and to create strong relationships with all relevant stakeholders.
Application and contact
We process applications on a continuous basis and close the job opening once the right candidate has been found. For additional information, please call For further information, please contact Daniel Morales-González +459131271.
Apply online: Senior Global Brand Manager JÖRÐ - Viby (arla.com)
We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?
