Impacting Group

The Impacting Group ownes and controls 4 companies in the digital business technology based under the Innovative Digital Business motto. It is a holding company, created two years ago, with the purpose to serve as a structure for the group companies. The Group is focused on promoting innovation on each company and in being a start-up incubator. When creating start-ups, the main purpose is to maintain a very small hierarchical structure and to actively promote flexibility inside the organization. These two factors are essential to manage the constant changes that occur in the digital marketing area. Adclick was created as a start-up in 2007 and is the mother company that enabled the emergence of the other companies. Beeleads is a digital publisher (like Adclick) but it is located in São Paulo. The group has two other companies in the Information and communication technology area, which were originally spin offs of Adclick: Wondeotec (market place of email marketing) and Smarkio (technology platform for the integration and optimization of marketing and sales). The Group companies have escalated national and international markets in a short period of time. Since 2010 the Group companies achieved a growth rate of 78% in sales. The sustained growth was recognized and awarded inside and outside the country like, for example, in Deloitte Technology Fast 500 Annual Ranking. Currently the Group has more than 100 employees and is operating in many countries around the world, along with such varied organizations as the Green Peace, Banco Itaú, Cofidis, EDP or Galp. Last year, summing individual sales from each company, the Group reached the 10 million and exported 79% of its production. The goals for the next years are also very ambitious.