Wattify - Senior Marketing Manager(m/w/d)

• Overall coordination, planning and execution of all (mainly digital) marketing activities, including SEO/SEM, email marketing, social media and display advertising campaigns and internal coordination e.g. with PR and UKomm.
• Planning and execution of online events and webinars, in collaboration with other departments.
• Monitoring and reporting performance of all digital marketing campaigns with associated evaluation against targets (ROI and KPIs)
• Identify trends and gain insights with corresponding optimization of spend and performance
• Design, build and maintain social media presences with a focus on the (B2B2C) FinTech sector while researching social opportunities
• Experience with LinkedIn and XING platforms, Instagram, etc.
• Responsible for brand monitoring, social listening and sentiment analysis.
• Collaborate with team to develop new and innovative growth/lead generation strategies
• Plan, execute and evaluate experiments and conversion tests
• Collaborate with other internal teams to create landing pages, microsites and optimize user experience
• Implement and adapt digital strategy, including during events and trade shows
• Leverage strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate and manage with agencies, freelancers and media experts to improve marketing results and campaigns
• Supporting our clients in terms of how best to present their projects on the platform

• Successfully completed Bachelor's or Master's degree in Digital Marketing or comparable qualification.

• Relevant work experience in a digital marketing or advertising position, ideally in the (B2B) fintech sector OR in the platform environment and the related challenges

• High level of creativity with strong analytical skills and data-driven thinking

• Proven experience in creating, leading, and managing SEO/SEM, email marketing, social media, and display advertising campaigns

• Experience identifying target audiences and developing digital campaigns that engage, inform and motivate existing and/or potential customers

• Confident in optimizing as well as automating landing pages, funnels, and workflows

• Proficient in A/B testing and multivariate experiments

• Solid knowledge of website analytics tools (e.g. Google Analytics, Datastudio, SEMrush, others)

• Familiar with setting up and optimizing social media ads and Google AdWords campaigns

• Basic understanding of HTML, CSS, and JavaScript.

• HubSpot experience is a strong plus

• In-depth knowledge of various social media platforms, best practices, and website analytics

• Ideally knowledge of markets such as Asia or North America

• Language skills: fluent in German and English

• Willingness to make a difference and take responsibility

• Professional and personal development by taking on more and more responsibility
• Varied tasks and projects
• Flexible working hours/time management, holidays depending on the agreed number of hours per week
• Free drinks, including coffee
• Innovative start-up with a "Duz" culture
• International team spirit
• Technical and interdisciplinary know-how #blockchainheroes

Then welcome to Wattify - the coolest start-up in Amberg ;)