Head of Social Media & Influencer Marketing

Join us to define Bang & Olufsen’s social media strategy, create a unique brand identity per social channel and produce social media storytelling whilst boosting earned media.

Your mission

As our new Head of SoMe , you will join our marketing & communications team based in Lyngby; Denmark. Your focus will be to deliver our SoMe strategy whilst creating a best in class channel practise, leading the global accounts to ensure coherence and constant quality.

Moreover, you will;

• Identify and execute relevant initiatives to implement into the Social Media strategy and involve key stakeholders

• Enhance and scale the Global Influencer Marketing and Ambassador programme, working with influencers directly and specialist agencies

• Guide the definition of social media brand guidelines and enforce on a global level

• Manage the Social Media budget according to strategic priorities

• Work closely with the customer service team to ensure best-in-class community management

• Collaborate with local marketing managers and developing tactical plans for amplifying local initiatives

• Manage and mentor the SoMe team, inspiring them to evaluate B&O’s SoMe presence.

• Work with the SoMe team and Media Team on the development and amplification of great content media placement

• Track channel and campaign KPIs regularly and enforce initiatives if necessary in order to steer the performance

• Collaborate in building a plan to leverage brand loyalist communities across relevant forums and social media channels

• Responsibility for content optimization; working with in-house creatives and Campaign Management to ensure content is designed appropriately for channel

Your location and network

Located at our global offices in Lyngby, Denmark, you will join a diverse and multi-cultural marketing and ecommerce team of over 70 people, plus regional teams. Additionally, you will regularly interact with all marketing departments (communications, operations, analytics & insight, brand), as well as leaders across global sales, product marketing, product design and many more.

What you bring

We are seeking a SoMe leader with experience in leading the global social media strategy for a luxury brand whilst managing and mentoring a team of SoMe experts.

Moreover, you bring:

• Over 5 years experience of working in social media and influencer marketing for a B2C premium brand - client-side or agency experience

• Broad customer centric marketing experience – client-side or agency experience

• Good crisis management and customer engagement skills are essential

• Deep market and consumer behaviour knowledge

• Strong leadership skills and ability to manage international, cross-functional teams and multiple stakeholders

• Demonstrable experience in elevating a brand’s social media experience

• Be on top of influencer marketing and social media trends

• Acknowledged communicator at all levels

• Strong organization skills and structured

• Experience in agile ways of working in a fast-paced environment

• Fluency in English is mandatory

Empowerment drives our innovation 

We are a company of approximately 1000 employees and that makes us small, agile and gives room for individual flexibility and decision-making – this is how we work best. Our hierarchy is flat and our communication is open and trustworthy. We believe that constructive feedback makes us grow as individuals and as a company, and our leadership is based on a clear direction and facilitating collaboration across functions and borders. We believe strongly in mutual respect and have a genuine interest in learning from each other. 

We are more than just a workplace 

Life is more fun when it is shared and experienced with others. We collaborate, create and innovate on a global scale every day and we celebrate and enjoy life together too. We do Musical Fridays, sports events and get together around good food and celebrate local traditions, all centered around our passion for music.