AP Hotels & Resorts is born from the need for expansion and the search for investment opportunities in Hospitality by Grupo Madre, which started in the Algarve region with the acquisition of Adriana Beach Club Hotel Resort in 2007. This venture consists of a 438-room hotel and is set in a pine forest with extensive gardens, enjoying an unrivalled location by Falésia Beach in Olhos de Albufeira.
AP Hotels & Resorts Group currently has 6 hotels in the Algarve:
- Adriana Beach Club Hotel Resort
- Eva Hotel
- Maria Nova Lounge Hotel
- Oriental Hotel
- Victoria Sport & Beach
- Cabanas Beach & Nature
The growth process of the AP Hotels & Resorts Group is proactive, structured and consistent, taking advantage of external opportunities for the development of internal competences with the ultimate goal of adding value in all its surroundings. It is a dynamic, interactive and continuous process with values rooted in responsibility and service excellence, recognising human capital as the group's main asset.
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The human and professional quality are our greatest assets, contact us if you want to be part of an innovative team and a Group with opportunities for personal and professional growth.
About the Group
Message from the Chairman António da Silva Parente
Markets today are changing rapidly and prone to volatility, requiring us to pay constant attention to underlying forces and to question our strategic stance at every turn. The Group has embraced this reality so as to stay true to our Strategic Principles, our Mission and guiding Values, all inpspired by our original business Vision.
We have exposed three strategic principles: continuous growth, through value creation, founded on sustained development with a sense of ethics, development of our Human Resources, inclucating a spirit of enthusiasm and motivation in the work of our personnel, and lastly the constant search for new business opportunities, allowing for acquisitions which generate fresh value.
Fundamental to the attainment of our Mission is our market-oriented approach to business, focused on building customer satisfaction and loyalty, through a quality and competitive service. In consolidating our business strategy, we should also point to the essential roles played by the various partnerships in which we have invested, contributing to our aim of value creation.
We would like the public image of our business undertakings to reflect our diversity and capabilities, making it clear that, even during times of uncertainty, we continue to foster a culture of controlled risk coupled with a permanent readiness for action.